TALE – What About Us is a research project led by the University of Innsbruck and co-funded by the European Union and the World Anti-Doping Agency (WADA). The project focuses on the human side of anti-doping by exploring what happens to athletes after an anti-doping rule violation, how sanctions affect their lives, and how education, policy, and practice can better support athletes navigating the complex demands of anti-doping – while continuing to protect clean sport.

The tree planted, a Silver Birch (Betula pendula), was chosen for its symbolism. Often associated with resilience, renewal, and transformation, the birch reflects the reality of athletic careers, where setbacks, loss, and recovery are part of the journey. Like the athletes whose stories are explored in the TALE project, the tree reminds us that growth often follows adversity. Protecting clean sport is not only about rules and controls; it is also about how we treat people, how we acknowledge mistakes, and how we create space for learning, repair, and reintegration.

By linking this action to Play True Day, the TALE project highlights shared values of integrity, respect, and responsibility in sport, and beyond. A small plaque placed beside the tree invites passers by to pause and reflect, reminding them that behind every decision, sanction, or success in sport, there is always a human story.

The University of Innsbruck is proud to host this symbolic action, connecting global research with local space. The tree stands as a lasting reminder that playing truly fair also means acting with empathy, inclusion, and a long-term vision for sport and society alike.

Questions to the project can be directed to Priv.-Doz. Dr. Cornelia Blank (cornelia.blank@uibk.ac.at).

Photo: UIBK TALE